Mattel is continuing to bring some of its most iconic products to the world of movies, with the company announcing on Wednesday that a View-Master live-action movie is in the works.
The movie is in development along with Sony Pictures Entertainment, and will be about the iconic 3-D image toy that was originally introduced in 1939. The toy itself has become an iconic toy in the culture, and has appeared in a variety of other movies and advertisements, most notably in the Toy Story franchise.
What do we know about the View-Master movie?
It’s unclear exactly what the movie will be about, but will be based in some form on a toy that Mattel describes as a “stereoscopic viewing device has been a popular childhood staple for generations and has taken its fans all over the world with its 3-D image reels, creating worlds of imagination and storytelling for every adventure seeker at heart.”
“View-Master has inspired generations to embark on boundless adventures, offering a treasure trove of storytelling possibilities for this film,” said Robbie Brenner, President of Mattel Films. “We’re thrilled to work with Sony Pictures Entertainment and Escape Artists’ Todd Black to bring this Mattel franchise to life. Their creative and filmmaking expertise sets the stage to introduce a modern take on this beloved toy to audiences everywhere.”
“View-Master has long been a window to the wonders of the world, sparking imagination in kids and adults alike,” said Todd Black, Producer for Escape Artists. “Teaming up with Robbie Brenner and Mattel Films gives us the chance to honor that legacy while creating an entirely new adventure for today’s audience. We can’t wait to bring this treasured toy’s sense of exploration to the big screen.”
Mattel Films also has a number of other live-action films currently in various stages of development, including the upcoming Masters of the Universe live-action movie, including a Hot Wheels movie produced by J.J. Abrams’ Bad Robot Productions, a Magic 8 Ball movie, a Polly Pocket film directed by Lena Dunham, and even a Barnie project that is reportedly said to be an “A24-type” of movie.
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