Sock it to Me, Yu-Gi-Oh!

NEW YORK, NY August 7, 2024 – Continuing the global celebration of Yu-Gi-Oh! card game’s 25th Anniversary, Konami Cross Media NY, Inc.’s Vice President of Licensing and Marketing Jennifer Coleman, who oversees the franchise’s licensing program, has confirmed a number of new licensing agreements for the popular global brand.

New merchandising agreements have been signed with HYP Hats, Kawada Co. Ltd., First Kid General Trading, Monogram International and Furyu Corporation.

Partnering with HYP Hats, also known as Hypnotic Hats, Ltd., the new licensing partnership will bring a fresh and inspiring line of Yu-Gi-Oh! inspired socks and sock-based gift sets, appealing to all ages and available at retail in time for this year’s holiday gift giving.

Howard Levy, on behalf of HYP Hats, said: “We are very excited about this initial licensing agreement with Konami Cross Media NY. Yu-Gi-Oh! designed socks will be a great accessory for fans to add to their wardrobe.”

Konami Cross Media NY also secured an innovative licensing deal with Kawada Co. Ltd., the Japanese company founded in 1952, which will be introducing a line of Yu-Gi-Oh! nanoblock® kits; incredible small, detailed interlocking blocks that make it possible for fans of all ages to build a wide range of palm-sized Yu-Gi-Oh! characters. “The incredible detail and unlimited creative possibilities using nanoblocks provides multiple experiences for Yu-Gi-Oh! fans of all ages,” added Coleman. “The Yu-Gi-Oh! nanoblocks are fun to use to build characters, fun to display and fun to collect, providing enjoyment, enrichment and excitement for everyone.”

Focusing on the Middle East and North African markets, Konami Cross Media NY has announced a licensing agreement with First Kid General Trading, introducing a full line of Yu-Gi-Oh! back-to-school products, including: school bags, school accessories, stationery, arts & crafts and electronics.

“We are very excited to partner with Konami Cross Media NY to create a range of Yu-Gi-Oh! branded back to school products,” added Mumtaz Alshwiki for First Kid.

Furyu Corporation has been tapped to develop a series of collectible statues based on both the Yu-Gi-Oh! Duel Monsters and Yu-Gi-Oh! Zexal series. This new line of collectible characters, available now for pre-order, expands the brand’s expansive collectible product lines.

Wrapping up this round of new Yu-Gi-Oh! licensing agreements, Komani Cross Media has inked an agreement with Monogram International, who introduced a new line of collectible Yu-Gi-Oh! foam figures at the recent 2024 edition of San Diego Comic Con.

A leading impulse and collectible company established in 1971 in the U.S., Monogram International carries an innovative line of world-famous licenses that have captured the hearts and imaginations of enthusiasts across the globe. Monogram’s portfolio collection includes many of the top IPs in pop culture from movie studios to Anime series, TV and Movies, Gaming, and much more.

“Yu-Gi-Oh! was one of the highlights of our San Diego Comic Con offerings this year,” said Michael Normann from Monogram International. “We are incredibly happy to be working with Konami Cross Media NY and look forward to a long and prosperous relationship.

About Yu-Gi-Oh!:
Yu-Gi-Oh! is a true global phenomenon and perennial fan favorite. Ready to celebrate 25 years of the Yu-Gi-Oh! card game and amassing a fervent following, the brand continues to flourish with each new series and expansion. To date, fans have engaged by reading the Manga, and watching more than 1,000 hours of Yu-Gi-Oh! Anime episodes across eight series and downloading Yu-Gi-Oh! DUEL LINKS or Yu-Gi-Oh! MASTER DUEL. Fans have also supported the brand at the box-office, retail and they have played with and purchased over 25 billion units of the Yu-Gi-Oh! TRADING CARD GAME! The future is bright for this Anime franchise with a robust slate of new content, games and merchandise planned for release that will continue to engage and entertain audiences globally.