Press Release

Crunchyroll Announces New Collaboration with Bershka



Bershka’s Back-to-School Season Celebrates Anime with Frieren: Beyond Journey’s End and Chainsaw Man capsule collections


Following the success of collections inspired by My Hero Academia, Tokyo Revengers, and Junji Ito, Bershka is excited to present two new anime-inspired collaborations, straight from the screens on Crunchyroll: Frieren: Beyond Journey’s End and Chainsaw Man.

The Frieren: Beyond Journey’s End drop includes a dreamy selection of a hoodie, crop top, a 3-pack of socks, a shoulder bag, a phone case, and a short-sleeve t-shirt. With this release, Bershka proudly becomes the first fashion retailer to launch a Frieren: Beyond Journey’s End collection in the West.

Bershka brings the ultimate Chainsaw Man x Pochita collaboration to life, featuring baggy jeans with embroidery, two short-sleeve t-shirts, a short-sleeve top, a hoodie, an embroidered cap, and a crossbody bag.

These exciting collections are available now on www.bershka.com and in over 800 stores across Europe, the Middle East (Chainsaw Man only), North Africa, and online in the United States.

Frieren: Beyond Journey’s End
The anime is based on the best-selling manga written by Kanehito Yamada and illustrated by Tsukasa Abe. Launched in September 2023, the 28-episode TV series was produced by Madhouse.
Synopsis: After the party of heroes defeated the Demon King, they restored peace to the land and returned to lives of solitude. Generations pass, and the elven mage Frieren comes face to face with humanity’s mortality. She takes on a new apprentice and promises to fulfill old friends’ dying wishes. Can an elven mind make peace with the nature of life and death? Frieren embarks on her quest to find out.

Chainsaw Man
Based on Tatsuki Fujimoto‘s ultra-popular dark fantasy/action manga, the anime was produced by MAPPA in 2022.
Synopsis: Denji is a young boy who works as a Devil Hunter with the “Chainsaw Devil” Pochita. One day, as he was living his miserable life trying to pay off the debt he inherited from his parents, he got betrayed and killed. As he was losing his consciousness, he made a deal with Pochita, and got resurrected as the “Chainsaw Man”: the owner of the Devil’s heart.

About Crunchyroll®
Crunchyroll is the global anime brand that fuels fans’ love of anime. With the ambition to make anime an even bigger part of pop culture, Crunchyroll offers fans the ultimate anime experience and destination centered around a premium streaming service. Crunchyroll has the largest dedicated anime library, an immersive world of events, exciting theatrical releases, unique games, must-have merchandise, timely news, and more. Anime is for everyone and is accessible to stream across territories through Crunchyroll—whether on the go on mobile, through gaming consoles and big-screen devices at home, or on desktops anywhere.

Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.

@2024 Crunchyroll, LLC. All rights reserved. CRUNCHYROLLand the Crunchyroll logo are registered trademarks of Crunchyroll, LLC.

About Bershka
BERSHKA, the brand belonging to the Inditex group created in 1998, targets a young audience between 14 and 24 by connecting with the new generations through the latest trends in fashion, music, technology and social networks.

BERSHKA is synonymous with the avant-garde and our management model is flexible and innovative.

We have a way of understanding fashion based on creating quality design that captures and responds quickly to market demands by putting our customers’ needs and tastes first.

Our collections offer a wide range of fashion products aimed at any type of young profile, where you can also find each season various capsules, limited editions or collaborations with celebrities from the world of music, film and TV, or art.


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