Nippon TV’s Group Company ClaN Entertainment Announces VTuber Business and Capital Alliance with Sanrio.

TOKYO – July 25, 2024 –Having announced the expansion of its global VTuber business, Nippon TV‘ｓ group
company ClaN Entertainment Inc. has signed a capital and business alliance agreement with Sanrio Company,
Ltd. The capital and business alliance brings ClaN’s total amount raised to 850 million yen.

Under the slogan “Entertainment changes your life”, ClaN has been developing its influencer business, including
VTubers, and has continued to grow its business since its establishment in April 2022, increasing its presence in
the VTuber market. Sanrio promotes its entertainment business globally under the corporate philosophy “Minna
Nakayoku” (Getting Along Together) and the vision “One World, Connecting Smiles”, which means making as
many people smile as possible and spreading the circle of happiness around the world.

ClaN and Sanrio launched a joint VTuber project “Nyantasia!” and debuted three new VTubers in December
2023 and three more in May 2024. In the process, the two companies have been discussing the possibility of
collaboration and have reached this capital and business alliance with a view to further strengthening their
alliance in the VTuber and Metaverse domains.

As competition in the VTuber market intensifies both domestically and internationally, Sanrio, a global
entertainment company, and ClaN, which has been involved in a wide variety of VTuber content such as
programs, events, and promotional measures, will form a business alliance with a stronger bond between the
two companies through this business alliance, and will further grow their respective businesses in the VTuber
and Metaverse domains and expand globally to achieve this goal.

By leveraging the strengths of both companies, ClaN Entertainment will create new content in the VTuber and
Metaverse domains and provide “Entertainment that changes your life” to the world.

Quote from Tomokuni Tsuji, President and CEO, Sanrio Company, Ltd.
As the way we enjoy content changes with the times, VTubers are attracting attention for their ability to provide
high-frequency and interactive experiences, and VTubers are expected to become market drivers not only in
traditional YouTube distribution, but also in XR, Web3 and other areas. We believe that the VTuber business will
become a core business in our digital strategy. Sanrio‘s medium-term management plan calls for the expansion
of its IP portfolio and multi-layered monetization. Through the capital and business alliance with ClaN, which has
expertise in the VTuber business and relationships with VTubers, we will develop digital services that provide
new value to creators in Japan and overseas, and ultimately bring new smiles to their faces.

Quote from Motoyuki Oi, President and CEO, ClaN Entertainment Inc.
We are very pleased to have formed a capital and business alliance with Sanrio, with whom we have worked
together for some time through projects.
By combining ClaN’s expertise in the VTuber business with the knowledge of Sanrio, which continues to develop
its IP business globally, we will create new entertainment and accelerate business expansion.
We are also convinced that VTuber is a content that compete on a global scale, and we will use this partnership
as a starting point to expand our business globally.
With “Entertainment that changes your life” in mind, I believe in the power of VTubers will bring smiles to people
around the world!

About ClaN Entertainment Inc.
“Entertainment that changes your life”
ClaN Entertainment Inc. is an entertainment company specializing in VTubers and other influencers under the
slogan “Entertainment that changes your life”.
Official website: https://clan-entertainment.com/