Yu-Gi-Oh! Partners with BoxLunch to Launch Direct-To-Retail, Pop Culture-Inspired Clothing Line

NEW YORK, NY October 2, 2024 – The Yu-Gi-Oh! brand is joining forces with BoxLunch, the fandom-forward retail destination known for its pop culture inspired clothing, accessories and more, to launch an exclusive line of Yu-Gi-Oh! apparel.

The announcement was made today by Jennifer Coleman, Vice President of Licensing and Marketing, Konami Cross Media NY, Inc.

An exclusive range of Yu-Gi-Oh! apparel will be available in BoxLunch stores as well as online at BoxLunch.com beginning October 2024. One of the line highlights will be a Yu-Gi-Oh! themed “ugly holiday sweater.”

In making the announcement, Coleman said: “To reach a Zillennial audience, the BoxLunch team offers one of the most effective routes. The retailer has built an impressive customer experience especially for Anime fans and we are so happy to be working with this fan-trusted and approved retail operation.”

Winnie Jaing, VP, Licensing at BoxLunch parent company Hot Topic, Inc. added: “We are privileged to be working on such a powerful brand as Yu-Gi-Oh! with its scores of dedicated and loyal fans. The first drop will be in stores in time for holiday shopping this year and we are confident that Yu-Gi-Oh! fans will be excited with the new apparel line.”

Rick Vargas, Senior Vice President of Merchandising and Marketing at BoxLunch said: “We pride ourselves in consistently asking what fans will be most enthusiastic to own, and this Yu-Gi-Oh! collection stands out as one we are positive fans will be thrilled about, especially the new holiday sweater and hockey jersey.”

BoxLunch launched in 2015 to make a difference in communities. For every $10 spent at BoxLunch, a meal is donated to a person in need. To date, the company estimates it has helped provide over 200 million meals in partnership with Feeding America.

About BoxLunch

BoxLunch is a specialty retailer offering a curated collection of licensed pop culture merchandise. With every $10 spent across the retailers’ themed product offering of apparel, accessories, home goods, gift and novelty, and collectibles BoxLunch will provide a meal to a person in need through its philanthropic partnerships. To join the movement and help in the fight against hunger visit BoxLunch in-store or online at www.boxlunch.com to learn more on how you can get involved in your local community. BoxLunch is headquartered in CA and currently operates over 268 stores throughout the US. For more information, please visit our e-commerce website and Facebook.com/boxlunchgifts or follow us on TikTok, X and Instagram at @BoxLunchGifts.

For every $10 spent, BoxLunch will donate at least one meal to Feeding America®. $1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. BoxLunch guarantees a minimum of 10,000,000 meals (monetary equivalent of $1,000,000) to Feeding America and partner food banks from February 4, 2024 to February 1, 2025. Meal claim valid as of 2/4/24 and subject to change.

About Yu-Gi-Oh!

Yu-Gi-Oh! is a true global phenomenon and perennial fan favorite. Ready to celebrate 25 years of the Yu-Gi-Oh! card game and amassing a fervent following, the brand continues to flourish with each new series and expansion. To date, fans have engaged by reading the Manga, watching more than 1,000 Yu-Gi-Oh! Anime episodes across eight series and downloading Yu-Gi-Oh! DUEL LINKS or Yu-Gi-Oh! MASTER DUEL. Fans have also supported the brand at the box-office, retail and they have played with and purchased over 25 billion units of the Yu-Gi-Oh! TRADING CARD GAME! The future is bright for this Anime franchise with a robust slate of new content, games and merchandise planned for release that will continue to engage and entertain audiences globally.