Konami Cross Media NY, Inc. Signs Zavvigroup Ltd. to Supercharge Yu-Gi-Oh! E-commerce Platform

Yu-Gi-Oh! Fans Will Now Have a New Robust and Seamless Way to Order the Anime Brand’s most-sought-after Collectibles and Merchandise

NEW YORK, NY September 18, 2024 – With the growth in popularity of the Yu-Gi-Oh! brand, Konami Cross Media NY, Inc. has signed Zavvigroup Ltd. as its new e-commerce partner. The agreement will provide a greater global reach for fans looking to purchase Yu-Gi-Oh! collectibles and merchandise in the U.S., the UK, Europe, Australia and New Zealand.

The announcement was announced today by Jennifer Coleman, Vice President Licensing and Marketing at Konami Cross Media.

Zavvigroup Ltd., a global leader in the pop culture e-commerce business, will create an e-commerce site that will be a unique shopping opportunity for Yu-Gi-Oh! fans by featuring carefully sourced and designed Yu-Gi-Oh! products that will appeal to the loyal and dedicated fan base. The Yu-Gi-Oh! merchandise will be carefully curated with Konami Cross Media NY‘s creative team and Zavvigroup Ltd. design specialists, with a special emphasis on incorporating the current trends in e-commerce shopping and marketing.

In making the announcement, Coleman said, “We welcome the Zavvigroup Ltd. to the Yu-Gi-Oh! family. This new agreement will allow us to fulfill bespoke Yu-Gi-Oh! POD products to fans in the U.S., Europe, UK, Australia and New Zealand, providing us with a broader reach. As the e-commerce business continues to evolve, we are committed to upgrading our site to provide the best online shopping experience for our fan base. With Zavvigroup Ltd. now on board, they will be able to help us to achieve this goal.”

POD is an acronym for “print-on-demand,” a business model in which products are manufactured when an order is received. This model is often used in e-commerce to produce custom or personalized products when a customer places an order, and third-party print-on-demand service prints, packs and ships the product directly to the buyer.

“It’s time to become the greatest duelist in the world and fans can achieve this with our wide range of Yu-Gi-Oh! merchandise,” added Joe Anderton, the CCO of Zavvigroup Ltd. “If fans are on the hunt for products based on the rarest cards or special collectibles, our lineup of Yu-Gi-Oh! products will help in that hunt!”

The new Yu-Gi-Oh! e-commerce site, powered by Zavvigroup Ltd., will have a soft launch in mid-September and will be fully up and running in time for holiday shopping.

About Zavvigroup Ltd.
Zavvigroup Ltd. is a global pop culture e-commerce business founded in 2023, operating out of Manchester, UK. The company reaches fans and customers around the world through its market-leading brands and stores (Zavvi.com, IWOOT.com, Popinabox.co.uk and VeryNeko.com).

About Yu-Gi-Oh!:
Yu-Gi-Oh! is a true global phenomenon and perennial fan favorite. Ready to celebrate 25 years of the Yu-Gi-Oh! card game and amassing a fervent following, the brand continues to flourish with each new series and expansion. To date, fans have engaged by reading the Manga, and watching more than 1,000 hours of Yu-Gi-Oh! Anime episodes across eight series and downloading Yu-Gi-Oh! DUEL LINKS or Yu-Gi-Oh! MASTER DUEL. Fans have also supported the brand at the box-office, retail and they have played with and purchased over 25 billion units of the Yu-Gi-Oh! TRADING CARD GAME! The future is bright for this Anime franchise with a robust slate of new content, games and merchandise planned for release that will continue to engage and entertain audiences globally.